Magic Park
Spring 2024
is a park in South Central LA, known by the community who enjoy going and taking their families outdoors. The goal was to rebrand Magic Park to experience the value of the environment, encouraging themselves to a better health lifestyle.
Solution:
Rebrand with a focus on environmental awareness and healthy living. This involved community engagement, visual identity updates, and programming that encourages active lifestyles.
Challenge:
Despite its popularity among locals, it lacked broader recognition and underutilized its potential to promote wellness and environmental values.
Illustration
Logo
Marketing
Publication
Constraints:
Limited funding for maintenance and improvements
Scheduled a semester to work
Accessible languages (Spanish and English) for local families
|
|
|
|
|
Packaging
|
|
|
|
|
PROCESS
Moodboard:
Understanding how the local community in South Central Los Angeles interacts with public green spaces. This includes analyzing community needs, park usage patterns, and environmental health concerns.
Bold
Outfit
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Color
Exploration:
Refinements:
Concept:
In the process of branding Magic Park, the intention was to capture the emphasis on the name in a conceptual direction.
With the exploration of using a spark and leafs to organically concise with each other.
To fulfill the design, a sans serif font was chosen - used in bold and green to create a playful statement to reflect the experience of Magic Park.
DELIVERABLES
Mockups:
