LN Nailed It
Spring 2025
is a nail business, known by the Instagram and TikTok community for their nail polish and other nail accessories. The goal was to rebrand LN Nailed It to experience the value of their products through visual communication.
Solution:
Undergo a strategic rebrand that prioritized visual storytelling and brand alignment.
Challenge:
Creating a cohesive and recognizable brand identity that communicates the value of its products across all touchpoints.
Logo
Marketing
Constraints:
Maintaining existing audience loyalty
Standing out in a highly saturated and competitive nail industry
Time constraints for launching the rebrand without disrupting ongoing marketing efforts
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PROCESS
Moodboard:
Understanding both the target audience and the competitiveness within the nail industry. It aimed to identify what visually and emotionally resonates with customers and how to position it for long-term growth.
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Exploration:
Refinements:
Concept:
In the process of rebranding LN Nailed It, the intention was to create a bold logo that felt feminine.
While iterating feminine, a peacock was used. Along with nail shapes to accomplish the feeling.
To fulfill the design, a gold serif was used for elegance to communicate luxury products.
